SWOT Analysis Notes
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SWOT Analysis
Introduction
- SWOT Analysis is a strategic planning technique used to evaluate the strength, weaknesses, opportunities and threats of any business or organization or a product or a process or a methodology.
- A SWOT analysis guides to identify the positives and negatives inside of an organization (Strength & Weakness)
- It also identify the positive and negative outside of an organization (Opportunity & Threat)
- It helps in strategic planning and decision making
- SWOT
- Strength
- What do you do better than any one else?
- What do people in your market see as your strength?
- What factors get you sale?
- What unique or low cost resources do you have access to?
- Weaknesses
- What could you improve?
- What should you avoid?
- What factors lose you sale?
- What the strength of rivals ?
- Opportunities
- What are the good opportunities facing you?
- What are the interesting trends you are aware of?
- Changes in Technology and markets on both a broad and narrow scale?
- Changes in government policy related your field?
- Changes in social pattern
- Threats
- What obstacle do you face?
- What is your competition doing that you should be worried?
- Is changing technology threatening your position?
- Are the required specifications for your jobs, products & services changing?
- Strength
| HELPFUL | HARMFUL |
|---|---|
Strengths | Weakness |
Opportunities | Threats |
